Google Nemesis

A Market with those Qualities

Business Owners

This is a huge market filled with people who are yearning for information. I’m not talking about targeting the large corporations, I’m talking about the small business owners.

There are always new small businesses opening everyday. There are always businesses that go out of business and there are always more taking their place, these people are new prospects. It’s a rotating door of new potential customers that never stops.

If you come up with a good product that’s going to really help them, customers will line up for the rest of your life. It’s not a product that will ever lose it’s worth. You don’t always have to keep on creating cutting edge products that lose their value over time.

There’s guys that have come up with one product and have pretty much been set for life. They’ve established themselves as an expert and selling other products in that market are easy. People will always pay more for what an expert or guru is selling.

Let’s see how well they do on the characteristics of great buyers. Business owners have lots of money to spend. Business owners have money to spend when they open their business, they have to, they need to spend money to start it up. Either they have the money or they have taken out a loan or had investors raise the money for them.

They don’t look at it as spending money if they are going to improve their business. They look at it as an investment and that is a huge difference. We think of paying bills as expenses and it’s always harder to fork over the money for an expense than it is for an investment. People like buying houses and cars, because they are investments.

They are also repeat buyers. Business owners buy things over and over again for their business. Most business owners have inventory, so they have to keep on buying more and more of it.

Most businesses also have to buy equipment. They might have to buy cash registers, machines to assist their business, pay employees, pay the bills etc.

Business owners also have a passion. They have a passion for running their business and they have a passion for making money and for making more money than they do now. Opening a business is a huge undertaking. It’s also a lot of work, so you know that they are passionate about it.

Business owners also have an insatiable thirst for knowledge. They never stop wanting and yearning for more knowledge. They are always searching for new ways to improve their sales. They are always looking for adjustments that can be made to improve business.

They are also always looking for more ways to keep their customers happy and keep them coming back. Repeat business in the life blood of a successful business. They are also always searching for new ways to save money.

This could be on saving money on equipment or inventory costs or shipping costs etc. They are always looking for ways to motivate their employees and empower them to be at their best.

Google Nemesis